Send us a note! Meet the Team


NOLA MusicTech

April 27, 2022

The George and Joyce Wein Jazz & Heritage Center
1205 N. Rampart Street, New Orleans, Louisiana 70116

About NOLA MusicTech

The NOLA MusicTech Conference began as a part of a larger group of events which includes SF MusicTech Summit, Maui MusicTech Conference, Future of Money & Technology Summit and SF MusicTech POP UP @ Mondo.NYC.

Due to COVID19 restrictions the inaugural NOLA MusicTech Conference scheduled for April 29, 2020 quickly pivoted from an in-person event to a vibrant virtual stage. Showcasing all the amazing speakers and programming that had already been scheduled, the NOLA MusicTech Virtual Conference also featured some special elements particularly suited for online participation.

NOLA MusicTech will be back live and in-person at The George and Joyce Wein Jazz & Heritage Center in New Orleans on April 27, 2022 to bring together visionaries in the evolving music/business/technology ecosystem, along with the best and brightest entrepreneurs, investors, musicians, journalists, developers, service providers, and organizations who work with them at the convergence of culture and commerce.

We meet to do business and discuss, in a proactive, conducive to dealmaking environment. Our aim is to draw music and technology businesses and jobs to New Orleans, to funnel money and opportunities to Louisiana Musicians.

1205 N. Rampart Street | New Orleans, Louisiana 70116

The George and Joyce Wein Jazz & Heritage Center

The George and Joyce Wein Jazz & Heritage Center is the headquarters of the The New Orleans Jazz & Heritage Festival and Foundation, Inc., the nonprofit owner of the New Orleans Jazz & Heritage Festival – “Jazz Fest” - with a mission to sow the seeds of New Orleans’ unique culture for generations to come.

Since its inception in 1970 “Jazz Fest” has grow into an event that attracts hundreds of thousands of visitors to New Orleans and pumps $350 million a year into the local economy. It is often said that at the first Jazz Fest there were more performers onstage than people in the audience. The founders believed that Jazz Fest would one day grow into a major success. Everyone involved wanted to make sure that the festival’s proceeds would be redistributed into the local community.

“The New Orleans Jazz & Heritage Festival and Foundation, Inc. promotes, preserves, perpetuates and encourages the music, culture and heritage of communities in Louisiana through festivals, programs and other cultural, educational, civic and economic activities.”

Contacts & Forms

Direct Email

Speaker Requests

Sponsorship Inquiries

Event Support Teams

Press Pass Application

Production Team


Melissa O’Brien | Executive Producer

During her 20+ years at South by Southwest Conferences & Festivals,  Melissa O’Brien did everything from managing a crew of 30 volunteers to managing over 900 speakers a year, ultimately serving as the head of the SXSW Music Conference from 2012 to 2017. Her vast knowledge of multiple music genres and music history allowed her to book a wide range of programming with numerous artists and music industry professionals. Melissa now lives in the New Orleans area with her family, and is an Executive Producer at Five 24 Productions. Follow her on Instagram, where she posts way too many sunset and alligator photos: @melissaliz

Christine Auten

Christine Auten | Producer

After nearly 20 years in film and commercial production, including over 10 years directing, writing and voicing English language ADR for foreign entertainment releases, Christine went on to serve as a producer of the SXSW Interactive Festival in Austin and SXSW V2V in Las Vegas for another 10 years. That’s a lot of years! In 2020 Christine and her husband Andrew formed The United Projects Alliance, LLC to oversee their various art and media ventures, which includes their production company Europa Engine and their  Story and Picture project documenting their life as full-time RVers traveling around the United States. Later that year Christine joined the NOLA MusicTech team, and in 2021 she signed on as  the Director of Live events for Anime Houston and Anime Dallas.


Dalia Trostinetzky | Media Supervisor

As Marketing and Management Major at Tulane University, Dalia has been working in communications with Sharp & Company for the past three years. Her passion for the music industry and desire to further her knowledge of the field led her to begin working with NOLA MusicTech.


Reid Wick | Chief Advisor

Reid Wick has served music communities across the South for many years. He is the Recording Academy’s New Orleans-based Membership & Industry Relations representative, where his responsibilities include membership, advocacy, creating professional development and networking programs across a five-state region. For the two years post-Hurricane Katrina, Wick administered the MusiCares’ Hurricane Relief Fund. Reid served Loyola University’s College of Music as marketing communications manager and instructor in Music Industry Studies. He has served on numerous boards and co-owned an indie record label, STR Digital Records, which produced over 25 critically-acclaimed releases. He currently serves on the board of directors of Folk Alliance International and on the steering committee of Greater New Orleans, Inc.’s New Orleans Music Economy (NOME) initiative. He received the 2018 Cutting Edge Music Conference Lifetime Achievement Award. Wick continues to perform regularly as guitarist with New Orleans favorite local party band, the Bucktown All-Stars.

Brian Zisk

Brian Zisk | Producer Emeritus | Chief Advisor

Brian Zisk is a serial entrepreneur specializing in digital media, web broadcasting and distribution technologies. He created and Executive Produces the SF MusicTech Summit and the Future of Money & Technology Summit. He is a co-founder of the SF MusicTech Fund. Brian is a Co-Founder and Board Member Emeritus of the Future of Music Coalition and a Strategic Advisor for a wide variety of tech companies and non-profits. Brian was previously a founder of The Green Witch Internet Radio which was sold to CMGI (NASDAQ: CMGI) at the turn of the millennium. He is active in many influential computer-mediated forums, is quoted and published extensively in the media, frequently appears on panels and at industry events domestically and abroad, and is an expert at frenzy whipping, brand awareness, and in creating new business models. Follow Brian on Twitter: @zisk


Bobby Nall | Advisor

Bobby has spent the last fifteen years exploring the music business, from a music video startup to eight years programming the Music Conference for SXSW, to freelancing all over the live event and production world.

NOLA MusicTech

April 27, 2022

The George and Joyce Wein Jazz & Heritage Center

1205 N. Rampart Street

New Orleans, Louisiana 70116