Jeffrey Warshauer is the founder of Live Music Loyalty, a direct-to-fan platform for the live music industry. The startup focuses on identifying unique fans in the live music audience and leverages this data to drive emerging artist discovery and help artists and venues engage with their core fans and customers.
The Live Music Loyalty mobile app automatically creates private digital concert scrapbooks where fans can share pictures and videos from the shows they attended. The startup developed an automated check in algorithm that verifies fans’ event attendance by matching geotagged photos to a database of geofenced events. Concert attendance data drives in app leaderboards that promote artist discovery and provides the foundation for email lists that support direct fan engagement.
In addition to founding Live Music Loyalty, Warshauer also serves as the Corporate Governance Officer for the New Jersey Division of Investment where he is currently developing climate and diversity initiatives for the $80 billion pension fund. He earned his BS from the University of Richmond and currently resides near the Jersey Shore with his wife and three children.